I'm Paul Crimi. I design digital experiences for brands that create lasting value for their customers.
I'm a Toronto-based design leader who has created digital products for some of the world’s largest companies.
For the past 18 years, I've researched, strategized, and designed experiences for discerning and user-focused companies. I believe that good design makes people happy, and in turn, creates loyal customers – and I have the statistics to prove it. I focus on the intersection of human behaviour and design psychology. Integrating the two into my work, I create solutions that bring businesses and their audiences together. A proven mentor, teacher, and coach, I lead teams in crafting functional, user-centric digital products. Some call me user-obsessed in my mission to create the best experience at every touch point. Throughout my career, I've been fortunate to work with smart people at: Air Miles, American Express, Audi Canada, BIMM, CIBC, Darwin AI, Fred VanVleet, Giants and Gentlemen, Indigo Books & Music, LiveDifferent, Mary Agrotechnologies, Royal Bank of Canada, Rogers Communications, Second Cup, TD Bank, TD Insurance, The Weather Network, World Vision Canada, Yellow Beauty.Let's Chat